On-Demand Election TV Hopes to Catch Up with Internet Popularity
Watching on-demand television is one of the best things about having to spend a weekend at your parents house without Internet access. While more and more young people are turning off the TV and turning on the computer, the rise in Internet video popularity has increased hundred fold. Four years ago Google wasn't mainstream enough to warrant a spot covering the DNC, and YouTube hadn't even been invented yet. This year, both owned at the convention, offering bloggers a safe haven to eat and watch episodes of Weeds between keynote speeches. Not to mention the Google/Vanity Fair sponsored after-party.
In an effort to to draw users back to the boob-tube, six companies that make up Canoe Ventures (including Comcast, Time Warner, and Cablevision, among others) have partnered up to offer advertisers a special something: Election '08 On Demand, an "experimental political channel" that in theory allows viewers to watch political coverage, campaign ads, or analyst commentary whenever they want. You know, just like YouTube already does.
The only problem? No one is watching:
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